Date
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Mikael Wolfe, Stanford University, "Visual and Aural Aesthetics of the 1970 Ten million-ton Sugar Harvest in Cuba”*
- Summary. This presentation explores some of the visual and aural aesthetics of Cuba’s mass mobilization for the 10 million-ton sugar harvest of 1970. In November 1963, just over a month after Hurricane Flora struck eastern Cuba and caused unprecedented devastation to the eastern half of the archipelago, Fidel Castro announced that the country would produce at least 10 million tons of sugar in 1970. This would surpass the previous record of 7.2 million tons set in 1952 and be far above the highest yield since the triumph of the Cuban Revolution in 1959. In addition to massive investments in agricultural machinery, irrigation, fertilizers, and transportation, the Cuban government also produced billboards, posters, print advertisements, and television broadcasts, to mobilize the population to achieve the ambitious goal, which fell short at a still record 8.5 million tons. There was even a popular musical band called “Los van van” based on the government slogan “Los 10 millones van” (the 10 million tons move forward), a band which virtually all Cubans to this day know about. How these visual and aural aesthetic dimensions of the 1970 sugar harvest influenced this mass mobilization is the focus of the presentation.
*Presented at a different time, 3:30PM-5:00PM