Rebecca Lemov
University of Pennsylvania
Monday, October 28, 2024 3:30 pm EDT
392 Cohen Hall
249 S 36th Street
Philadelphia, PA 19104
Rebecca Lemov's research focuses on key episodes and experiments in the history of the human and behavioral sciences. Her forthcoming book, uncovers the history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often cannot recognize it while it is happening—unless we know where to look. In The Instability of Truth, Lemov exposes the myriad ways our minds can be controlled against our will, exploring the history of brainwashing techniques from those employed against North Korean POWs, to unwanted brain implants at a U.S. military hospital, to the “soft” brainwashing of social media doomscrolling and behavior-shaping. The new work reveals that anyone can fall under the spell of mind control, especially in our increasingly data-driven world. Identifying invasive forms of emotional engineering that exploit trauma and addiction, creating coercion and persuasion in everyday life, Lemov offers lessons learned from past mind-control episodes to equip us for the increasing challenges we face from social media, AI, and an unprecedented, global form of surveillance capitalism.