Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette

Keith Wailoo

Cedars Sinai Program in the History of Medicine

Thursday, September 15, 2022 3:00 pm EDT

Online Event via Zoom

Dr. Keith Wailoo, one of the United States’ premier historians, holds a Ph.D. in the History and Sociology of Science from the University of Pennsylvania and is currently President of the American Association for the History of Medicine. The author of numerous award-winning books and articles, including Pain: A Political History and Dying in the City of the Blues: Sickle Cell Anemia and the Politics of Race and Health, Dr. Wailoo has advanced historical and public understanding on a range of topics including racial disparities in health care, the cultural politics of pain and opioids, and how pandemics change societies. His latest book relates to the FDA’s decision to ban menthol cigarettes and the racial marketing adopted by “Big Tobacco.” Dr. Wailoo’s talk will elaborate on the research behind his recent publications.

For more information, please contact:
Esther Olivo at (310) 967-2795 or Esther.Olivo@cshs.org