Eastman Kodak and Early Color Photography: From Competitive Threat to Research and Promotional Tool
by Prof. Joris Mercelis (Johns Hopkins University).
My presentation will briefly outline my current book project, “The Long Shadow of Kodak: Market Dominance and Scientific Control in Twentieth-Century Photography,” before turning to the aspects of this work-in-progress that might be most relevant to members of this working group. My book examines the nature and scope of the Eastman Kodak Co.’s influence over photographic knowledge production and circulation, exploring to what extent this multinational enterprise could translate its near-monopolistic position on markets for photographic film and cameras into scientific and technological control. Although color photography is not a specific focus of this research, it mattered in several different ways, three of which I highlight in this talk. First, from at least 1904 onward, Kodak founder George Eastman and his associates approached color photography as a (potential) technological alternative that posed a major competitive threat and therefore had to be controlled.
This concern about market dominance prompted Kodak to invest substantially in color-related research and development work—most famously but by no means exclusively at the Kodak Research Laboratory in Rochester, NY, which was even partly established for this reason. Second, in parallel to Kodak’s search for a color photography process suitable for the mass amateur market, the company’s researchers managed to improve the sensitivity of photographic materials to specific regions of the light spectrum, thus helping to create new photographic visions valuable for scientific and military purposes. For instance, from the 1910s onward, Kodak supported the development of infrared photography and the “thermal vision” that this technique enabled. Not untypically, Kodak took into account the interests in infrared imaging of users ranging from anthropologists and art conservators to astronomers and the photographic surveillance personnel of the U.S. Army Air Corps, and several of these groups effectively came to depend on the company for their specialized photographic needs. Third and finally, within five years of the public announcement of three-color Kodachrome film in 1935, scientific institutions with which Kodak collaborated had started using color photography as a marketing tool. For example, in the context of a tropical photography research program initiated early in World War II, Kodak and its military and civilian partners used Kodachrome not only for research purposes (e.g., to document material-damaging fungi) but also to generate enthusiasm for the study of tropical biology. More specifically, with Kodak’s support, Kodachrome color slides and motion pictures were deployed extensively to promote the U.S.-controlled biological station in Panama that later became known as the Smithsonian Tropical Research Institute.
Joris Mercelis is an assistant professor at the Department of History of Science and Technology at Johns Hopkins University in Baltimore. His research interests include the economic history of science and technology and the histories of chemical and photographic technology, science, and business. He is the author of Beyond Bakelite: Leo Baekeland and the Business of Science and Invention (MIT Press, 2020) and a co-editor of special journal issues of Ambix, History and Technology, and Management & Organizational History.
Recommended reading:
Mercelis Joris. “Commercializing Academic Knowledge and Reputation in the Late Nineteenth and Early Twentieth Centuries: Photography and Beyond.” History and Technology 23–52. https://doi.org/10.1080/07341512.2017.1338553.
Mercelis Joris. 2022. “‘Men Don’t Like to Work Under a Woman’: Female Chemists in the Photographic Manufacturing Industry Ca. 1918–1950.” Ambix 291–319. https://doi.org/10.1080/00026980.2022.2097980.